Las Vegas WordPress without the bloat.

Page builders like Elementor and Divi add 500KB+ of bloat to every page, killing load times and SEO. Custom-coded themes load 3–5x faster, rank higher on Google, and give you complete design control without plugin dependency.

Custom WordPress sites range from $1,495–$6,000+ depending on complexity. A brochure site on the Local Starter or Business Website tier ($1,495–$2,995) covers most service businesses, while a full WooCommerce store with custom functionality lands in Growth Website territory ($5,995+).

Yes. I handle full migrations including content, SEO metadata, 301 redirects, and performance optimization. Your search rankings are preserved throughout the process.

Absolutely. From product catalog setup to custom checkout flows, payment gateway integration, and shipping configuration, I build WooCommerce stores that convert.

Yes. WordPress has the most intuitive CMS in the world. I custom-build the admin experience with ACF fields so you can update any content without touching code.

Concretely: a typical Elementor or Divi site weighs in around 3-5 MB on the homepage with 80-120 HTTP requests, scoring 30-60 on mobile PageSpeed. A custom-coded theme on the same content typically weighs 400-800 KB with 15-25 requests, scoring 90-99. The difference is measurable in Core Web Vitals (LCP drops from 6s to under 2s), which is a direct ranking factor since Google's June 2021 update. For a local Las Vegas business, that's the difference between page 1 and page 4 for competitive keywords.

Yes, when it makes sense. For content-heavy sites (publishers, agencies, blogs), I build custom blocks with ACF Blocks or @wordpress/create-block — patterns the editor team can drop into any page without coding. For brochure sites with limited content variation, I usually use ACF Flexible Content Fields instead — easier admin UX, simpler maintenance, no Gutenberg compatibility issues across WP versions. Both options preserve full editorial control without page-builder bloat.

WordPress is the most-attacked CMS on the internet — but the attacks are almost entirely against known plugin vulnerabilities, not WordPress core. The defense is straightforward: minimal plugins (I use 5-8 on a typical site vs 30+ on a Divi build), strong host-level security (Kinsta, WP Engine, or a properly hardened VPS), 2FA on admin, daily backups, WordPress + plugin auto-updates with staging review, and Wordfence or Patchstack for active monitoring. Sites built this way go years without incidents.

Yes — headless WordPress with Next.js as the front-end is a strong pattern when you want the editorial flexibility of WordPress paired with modern front-end performance. WordPress runs on its own server (cheapest decent host works), exposes content via WPGraphQL or the REST API, and Next.js renders the public site on Vercel. The tradeoff: significantly faster front-end, fully custom React features, BUT more complexity to deploy and a content-preview workflow that takes more setup. Worth it for content-heavy sites; overkill for a 6-page brochure.

Yes. The standard migration: I pull every page's existing content out of Elementor/Divi/etc., rebuild the templates as clean ACF-driven custom blocks, recreate every page exactly as it looked, then map old URLs to new ones with 301 redirects to preserve SEO. The visual result is identical (or better). The performance result is 3-5x faster. Migration usually takes 2-3 weeks for a 20-page site and pays for itself within 6 months in organic traffic recovery.